On Friday, people from bustling areas came and went in a hurry, as if they had experienced the renovation of the Independence Day holiday, and the pace of life and work across the United States was faster.

But there is never a shortage of audiences in the theaters during the summer season.

As night falls, a chain of cinemas in Queens District, Long Island, New York is gradually crowded.

In the theater office, manager Max looked at the operations director Farrell opposite and asked: "The two newly-developed movies have been released almost one day, how are the attendance rates?"

Farrell said directly: "The Ark of the Sky has only five viewers per game, and the average attendance rate of "Pirates of the Caribbean" is about 50%... Well, in this latest evening game, "The Ark of the Sky" has not improved significantly, and the attendance rate of "Pirates of the Caribbean" has risen to 65%.

Max quickly made a decision: "Tomorrow, the screening of "Shocks from the Sky" will be reduced and the screening will be replaced by a single cinema. The vacant cinema will give us the free cinema to Pirates of the Caribbean. I remember that Embassy Film has prepared a backup copy for us?"

"Yes." Farrell replied.

Now that I’ve heard that Embassy Films is really visionary and confident in their own films. No matter what the situation of Pirates in the past or the actual schedule of the films, each multi-hall chain of theaters that screen "Pirates of the Caribbean" has a special backup copy.

The theater pursues profit maximization. The attendance rate of "Skyfall" is not good, so it must be adjusted. Under normal circumstances, it will take at least four or five days for the videos that increase the screening rate to be delivered to the right place.

However, the Embassy Film Company prepared the work ahead in advance.

Max said: "The Charlie's Angels 2, which was released last weekend, also reduced the schedule. Like "Shocks from the Sky", it maintains the minimum schedule rate of the agreement, so that the two films can be combined with a theater, and all the saved screening space is used to screen "Pirates of the Caribbean".

Farrell quickly said, "Okay, I'll prepare now."

Without further questions, he knew that Max dared to do this, and must have received a notice from his superiors. "Pirates of the Caribbean" has premiered, and the screenings in advance and on Friday daytime can basically determine its market value. The company is obviously optimistic about this Pirate film.

Times have really changed, and even pirate films can turn over...

Farrell shook his head and walked out of the office. As soon as he entered the hall, he found that a Pirates of the Caribbean had just finished the screening, and dozens of customers circled back into the hall from the exit passage.

The chain theater is specially designed, and the exit passage cannot leave the theater directly, but will return to the hall, facing the surrounding product sales department of the theater.

More than a dozen customers went directly to the product sales department.

"Dad, I want this hat!"

A teenage boy took a fancy to Jack Sparrow's pirate hat, grabbed his father's arm, begged: "Can you buy it for me!"

The hat looks as bad as the one in the video, but it is quite well-made. The father glanced at the label and it was priced at $39.

So expensive!

The boy then saw the captain's compass, reached out and touched it, and looked at his father with a eager eye.

The sharp-eyed sales lady immediately noticed the situation and walked over quickly.

"Do you need my help?" she asked.

The father pointed to his hat and compass and asked, “Can these be discounted?”

Of course, the sales lady would not say that it could be discounted, but she did not have to discount. Instead, she gave it to the side, revealing a series of goods behind her, and said to the two customers: "There are a complete set of Pirate Captain's equipment here, from hats to boots to scimitars, a total of nine pieces, and only $199 can fulfill your Pirate Captain's dream!"

The boy was obviously moved. Thinking of the charming Captain Jack Sparrow, he almost watched the equipment flow out.

"You can buy nine pieces for $199, nine pieces set!" The sales lady said again: "The opportunity is rare, we have limited stocking, and if you miss it, you won't have it anymore!"

As if confirming her words, a customer bought a full set of Jack Sparrow equipment and dressed himself up as a pirate captain in the temporary locker room next to him.

Seeing a living Captain Jack Sparrow come out, anyone could see the envy in the boy's eyes.

The sales lady uses her trump card: "If you add $100, we will get a full set of Will Turner's equipment."

The boy grabbed his father's arm and shook it hard: "Dad!"

"$299, two sets!" The father finally made up his mind: "I want Will Turner's!"

After paying $299, a boy dressed as Captain Jack Sparrow and a man carrying Will Turner's full set of preparations left the theater together.

None of the more than 20 customers who entered the sales area came out empty-handed. Even the most stingy movie fans bought Jack Sparrow or Will Turner's figures.

This is a time when I just watched a movie and was in a state of excitement, and I also had the strongest desire to buy peripheral products.

The North American cinemas have already sold more than the box office and have become the real pillar.

Especially for the peripheral products of some popular films, their sales often exceed the box office.

A typical example in this regard is undoubtedly the Star Wars series, with peripheral sales exceeding $20 billion.

The previous super hot-selling film "The Spy Movies" by Embassy Pictures is difficult to make a fuss about other peripherals except for film and television copyrights, but "Pirates of the Caribbean" is different. This is a children's commercial film that can produce a large number of peripheral products.

In just one day, Jack Sparrow and Will Turner's peripheral equipment sold hundreds of sets of equipment in this chain of cinemas, and the inventory of goods prepared in advance was insufficient.

"Jack Sparrow is so popular."

In the theater's office, the supervisor on duty reported to Max: "Will Turner has some products, but it can support it for up to two days, and Jack Sparrow's equipment lasts until tomorrow night at most."

He looked at the statistics table in his hand: "Jack Sparrow and Will Turner's inventory is basically sold out, we must restock it as soon as possible."

Max said: "I'll contact the head office to restock."

He picked up the phone, dialed a number, said a few words, and unconsciously raised his tone: "What? There is no goods on the headquarters? Didn't you prepare the stock in advance? Since there is, why is it out of stock? Some theaters need to prepare the stock in the afternoon? They were all sent out?"

Hearing these words, the head of the product sales department knew that the situation was not good and the head office could not provide support.

Why not prepare more goods? He just thought this way and shook his head. How many people could have imagined that the movie "Pirates of the Caribbean" was so popular? It also led to the hot sales of all peripheral products!

Max put down the phone at this time, and his grim expression just now relaxed, saying: "The headquarters will contact the Embassy Film Company immediately. Based on today's sales situation, you will prepare a stocking slip and pass it to the headquarters. At noon tomorrow, the Embassy Film Company will let the freight company ship over."

The product manager couldn't believe it: "So fast?"

Max nodded slightly and said, "People from the headquarters said that Embassy Film has specially prepared some related peripheral products in many large cities to prepare for market demand after release."

"Are they so confident?" The product manager scratched his head: "I believe that Pirates of the Caribbean will succeed?"

"It turns out that Embassy Films did it extremely right," Max said.

The product manager has nothing to say, Embassy Films will make money on "Pirates of the Caribbean".

He could also guess the confidence of Embassy Films to do this. On the one hand, he must have enough confidence in the film, and on the other hand, the cost of peripheral products is not very high.

After discussing the surrounding stocking, the sales manager left the office and met the director of the operation department, and saw a data from him.

Today, "Pirates of the Caribbean" won $7,680 in the theater.

The sales of various products of the product sales department exceeded US$20,000!

Among them, the sales around Pirates of the Caribbean were US$5,230.

The product manager is very clear that this is far from comparable to last year's "The Clone Attack", but it can also be among the top-tier and popular films around the front line.

According to the usual calculations of this level of film, when "Pirates of the Caribbean" is released in North America, the surrounding profits may be far above the box office profits!

Although it has only been released for one day and there is no way to know the statistics of various aspects, based on the points and surfaces, the sales manager judges based on years of experience that "Pirates of the Caribbean" is very likely to become a new gold mining movie!

The relevant data quickly reached Ronan, and various preparations were made in advance to ensure that the video could maximize profits as quickly as possible.

As Friday passes, various data statistics are released one after another, and the most important one is undoubtedly box office statistics.

On the first day of release, "Pirates of the Caribbean" won $24.8 million in 3,380 theaters in North America, successfully sitting on the throne of the single-day box office championship.

Due to the huge hit of this film, it attracted an absolute majority of viewers and caused a serious impact on other films released at the same time. Among them, the most affected was "The Strange Soldiers from the Sky", which was painted on the same weekend.

This retired work by Sean Connery collapsed from audience reputation to media reputation to market response. Under the negative influence of the sky-high negative reviews, she only received US$4.62 million on the first day of her painting opening, ranking fourth in the box office list.

The two films that were released during the Independence Day period occupy the second and third places.

The single-day runner-up belongs to "Terminator 3" starring Arnold Schwarzenegger, but the box office is only $5.95 million.

The third place is the super dance film "Charlie's Angels 2".

Perhaps it was the popularity of the "Spy Shadows" series that led to the popularity of realistic action styles, while Kung Fu-type action movies quickly declined after a brief glory.

The box office of "Charlie's Angels 2" was only $4.72 million on the first day of the weekend.
Chapter completed!