Chapter 344
At Relativity Entertainment, a female assistant entered the executive president's office and placed the documents on Robert Iger's desk.
"Mr. Egg," she said, "You need to sign this document."
Robert Eggy came over and looked at it, and said, "You come and get it in half an hour."
Just as the female assistant was about to leave, he said again: "Emma, get me some newspapers for today."
"Okay." The female assistant left the office.
Robert Egg looked at the document carefully, confirmed that there was no problem, signed the name on it, and notified the female assistant to come over.
The female assistant took away the documents and delivered the newspaper.
After handling the work at hand, Robert Eiger took the newspaper, flipped to the entertainment page, and went to find news related to "Resident Evil".
This is the first movie released by the company after he joined Relativity Entertainment, so he is naturally very concerned about it.
Relativity Entertainment is expanding its industry, which is a channel for creating profits, but content manufacturing is also very critical. Only with excellent content can broad channels maximize profits.
Robert Iger has watched the premiere of "Resident Evil" and is a little worried.
The management experience of ABC TV and Walt Disney brought Robert Eiger excellent work ability and experience, while also making his thinking somewhat influenced by Disney style.
After staying at Disney for many years, the business I come into contact with every day is typical Disney-style works, and Robert Iger will definitely be affected.
Not long after leaving Disney, a small part of his thinking has not changed.
What Robert Iger is worried about is that the scale of "Resident Evil" is somewhat large and the audience range may be affected.
As soon as this thought flashed through his head, Robert Eiger shook his head gently and instantly thought of the difference between Relativity Entertainment and Disney.
In Ronan's words, Disney can be called Di Baby, and Relativity Entertainment, as long as the film can make profits, R-level, pg-14 or pg, doesn't matter.
Robert Iger knew very well that every slightly larger film company in Hollywood was different, and it was impossible for every film company to take the whole family route.
Thinking of this, Robert Iger went to read the newspaper and wanted to see the response of "Resident Evil".
Like other videos produced by Shahai Entertainment, this is also a project that Ronan has finalized. The whole company believes that this video will succeed.
Robert Eiger didn't know what magic Ronan had, he only knew that Ronan's projects were operating and had basically never failed.
"Ace Agent", which has the only poor box office and market response, has also made a lot of profits in the company's operations.
However, the films operated by Ronan also have a characteristic. Apart from last year's "Spy Shadows", other films generally have a bad reputation.
It seems that the same is true for this Resident Evil.
"It is really a thankless approach to shooting an original story under the name of a famous game. Obscure stories and slow shots all make this movie very failed."
This is a column review of Kenneth Tulan, a full-time film critic of The Los Angeles Times.
Robert Iger looked through other pages of the newspaper again. The news related to "Resident Evil" was basically not very good.
"I hope the media's views will not affect the film market too much..."
Robert Eiger put down the newspaper and opened several movie websites with increasing influence on the Internet, checking related comments and ratings.
The Rotten Tomatoes Index is rotten, with a positive review rate of 37%. If you only look at the Rotten Tomatoes Index, it makes people suspect that "Resident Evil" is a super bad movie.
But when the web page goes to the imdb website that ordinary movie fans scored, Robert Egg clicked on the "Resident Evil" page and couldn't help but feel excited. The imdb score of the audience as high as 7.3 points seems to be a very high audience score among zombie movies.
He has specifically checked that as long as the audience score of this type of film can reach 6 points, the market response is often not bad.
However, the type of movie adaptation of the game makes people feel uneasy.
Robert Iger wasn't worried for long. When the box office of "Resident Evil" was released on the first day of North America, his heart basically fell back into his stomach.
On the first day of its release in North America, "Resident Evil" won $10.16 million in more than 2,800 theaters, making a good start.
The film that started painting on a large scale on the same weekend also includes "The Eyebrow" by New Line Film, a crime film starring Denzel Washington, which won $6.81 million on the first day.
"Resident Evil" was released on Friday, the first day of its release, which was the box office champion on the day.
This also made some people in the industry admire the movie adapted by game.
The feedback from multiple parties was delivered to Ronan, and it was also sent to Robert Iger. Robert Iger has seen the first-hand market response statistics and based on his years of experience, he determined that "Resident Evil" will definitely be successful.
Although the increase in the number of film reviews has reduced the Rotten Tomatoes index of "Resident Evil" to 35%, the cinema score's live statistics score is "b+", which is extremely beneficial to "Resident Evil".
Even cinema score predicts that the North American box office will be above $60 million.
Robert Iger is very clear that with the investment in production and promotion of this project, if the film can earn $60 million in North America, plus the box office revenue outside Shanghai, it will not be impossible to make a profit by relying solely on box office revenue.
He specifically read the statistics of the movie fans' comments. Whether it is game fans or zombie fans, most of them are satisfied with "Resident Evil".
"As a movie adapted from the Resident Evil game, it was unexpectedly well made. The plot of the film always has a puzzle, and the heroine's amnesia creates more suspense for the story, making people want to continue watching it after watching the beginning."
Many game fans don’t seem to have to let the movie follow the plot pattern of the game as they imagined.
"When I watched the trailer, I was angry because of the original heroine and other adaptations. However, after watching the video for more than ten minutes, I was glad that the video did not stick to the original settings of the game, adding a lot of unexpected and exciting ideas. How to say, the plot is very compact, the ups and downs are extremely coherent, and the routine is also very imaginative. Especially the picture of the laser array cutting people is really cruel, and it is definitely much more shocking than a simple zombie biting."
Those movie fans who are not fans of the game have simple views.
"A very good zombie movie, very exciting, with suspense settings and horror atmosphere, the heroine Alice is so handsome."
"Zombies and lickers are very suitable for expectations. The biggest highlight is the heroine. Alice is so beautiful. The plot doesn't matter. It's worth the price to watch the beautiful Alice fight the zombies!"
"The classics in zombie films, claustrophobic escape, zombies, human choices and other elements are reasonable without overwhelming the main character. Mira Jovovich's red dress is unforgettable, so handsome that it is so cool!"
"I haven't played a game before, but this movie is made with a sci-fi feel and a sharp look in action, as well as the compactness and ups and downs of the movie, which is very good!"
The relatively good reviews of movie fans, and with the promotion of zombies as a gimmick, "Resident Evil" has performed quite well in theaters for this type of audience.
After winning $10.16 million on the first day, Resident Evil's box office not only did not fall on Saturday, but instead rose slightly, closing at $10.62 million on the same day.
On Sunday, Resident Evil, like all films, had a certain decline, and received $7.65 million.
In the first week of North America's release, "Resident Evil" won $28.43 million in more than 2,800 theaters, easily surpassing "The Eyebrow"'s $20.75 million and winning the North American box office championship.
The box office revenue figure in the first week has exceeded the production cost of the film, and it can be said that it has achieved great success.
The following Monday was the President's Day holiday. Resident Evil's performance in North America was still relatively strong, with an additional $6.85 million in a single day, with a total box office of $35.28 million in North America.
In just four days, the movie adapted from this game exceeded $35 million.
After Robert Iger received the box office statistics, he felt completely relieved. Such a movie that seemed a bit unreliable was a great success.
"I have to say that you have a really good eye for your decision to make a movie project."
In the office, Robert Egg looked at Ronan and said, "The success of Resident Evil has made a good start for us this year."
Ronan said calmly: "It's still a good publicity and distribution."
Robert Eiger suddenly thought of something and said: "This project is not only a successful movie, but also a book called "Zombie Survival Guide" has also sold 430,000 copies in North America due to the movie."
Ronan couldn't help laughing: "Zombie culture is still very marketable. In our future production plans, we can continue to pay attention to the types of zombie films."
I remember Zach Schneider remakes a film called "Dawn of the Living Dead", which officially started his directorial career. I went back to find someone to find out which company the copyright of the old version is in.
"Last year, Tomb Raider was successful, and this year, "Resident Evil" was a big hit." Robert Egg said again: "I heard that many companies in the industry want to follow up on game-adapted movies."
Ronan said directly: "I have a "Dungeon Siege" here to be adapted, and there is also a sequel to "Resident Evil" that needs to be followed up. For other movies adapted from games, we should not snatch them from other companies."
He has talked with Paul Anderson and Milla Jovovich. Both of them are very interested in the sequel. After a while of rest, they will devote themselves to the preparation and shooting of the sequel.
In Ronan's previous life, someone once commented that "Resident Evil" was a film directed by the director to flirt with the heroine.
Whether it is Alice or "Resident Evil", they actually have a great influence on the other side of the Pacific, so many of them have appeared.
Chapter completed!