If I had to find a sentence to describe the superhero movie "Thor", I believe most people would have the same choice. My brother abused me thousands of times. I treated my brother as his first love!

Since its establishment, Marvel Entertainment has operated and is operating six movies: Iron Man, Hulk, Thor, Iron Man 2, Captain America and Avengers.

Among them, the first two have been released, the middle two have been produced, and the last two are still in the shooting stage.

The holiday season has begun, and "Thor" is officially released two weekends before Thanksgiving.

If Iron Man is a second-tier superhero in Marvel's superhero comics, Thor can barely be classified as the third-tier rank.

In this era, if any film wants to attract enough audiences, it needs publicity and hype.

The Easter eggs in "The Hulk" have won a lot of attention for Thor Thor, and the Embassy Films has also made great pre-screening publicity.

For example, in recent times, news has been hyping up, and the leading actors of the film, Jason Momoa and Jessica Alba are in love.

These two often appear together in the sight of entertainment reporters.

For example, use the Avengers, which are widely watched by movie fans, to create momentum.

In an interview, Jason Momoa mentioned the film specifically, calling the script of "Incredible", saying: "Everything about the script and comic books about the Avengers is huge. You have these huge, big superheroes and fill these huge, big superheroes into a small space. I'm reading the script, it's thick, everything is so big. Oh my god, I told director Jos Whedon, I don't know how you're going to make this movie, but I'm excited to be one of them, let's start a big fight."

Also, given the successful hype that once released every Marvel superhero movie at Walt Disney, Embassy Pictures has used a similar technique under Ronan's push.

"The North American preview received rave reviews and was praised for its second "Iron Man"!"

Media such as the Los Angeles Times and the Hollywood Reporter gave an average of 90 points.

The former blew up: "This is a wonderful return of Marvel Comics. We are happy to see Thor appear on the big screen again, waiting for next year's "Avengers".

The public relations media such as "The Hollywood Reporter" are also well received: the wonderful action scenes and sometimes funny plots in the film make people look forward to "Thor", and also remind people of the previous "Iron Man", which brings people not only surprises, but also surprises.

There are endless news similar to all kinds of carefully prepared one after another.

Although only two films have been released, the Avengers have become quite famous with the basis of comics and the strong promotion of Relativity Entertainment.

Something called Marvel Dafa has gradually taken shape.

In mid-November, all the Avengers participated in the premiere of "Thor Thor". Such a film adapted from Marvel's third-tier heroes also attracted the attention of countless movie fans, especially closely linked to "Avengers", which made the film more eye-catching.

Marvel wanted to create a god and bring it into the world, so Stan Lee started from Nordic mythology and used this Nordic mythology character to wield a hammer to set off a new page in adventure action comics.

Most people are more familiar with Greek or Roman myths and are very unfamiliar with Nordic myths, but the gods of Nordic myths are relatively more like humans themselves.

There is nothing to say about the film itself, a typical Hollywood screen hero routine.

The story of Thor can also be classified as a family drama. The gods in the story have shortcomings like ordinary people or other Marvel comic superheroes.

Although most of the characters in the film are mythical characters, the story still describes a human conflict that has been happening since ancient times: a reckless brother can't wait to prove to his father that he has the ability to inherit the throne; a jealous brother plots to seize the throne; and a girl who helps the protagonist see the world from a completely new perspective.

The survival of the royal family, the fatal revenge, the consequences of arrogance, these story elements are worth narrating in any world.

In the Marvel Entertainment Avengers program, Thor is the founding member of the world's most powerful superhero group Avengers.

Compared to the previous film, the male and female protagonists of "Thor" have all been replaced.

The strong Australian man was playing a sledgehammer at some point while preparing for the filming. He only made a appearance in Hollywood until the filming of the film was over.

Ronan knows that because Lindsay Bill's "The Hunger Games" crew chose Chris Hemsworth as the supporting actor.

There is no male lead in that series, it is a complete heroine movie.

In this "Thor", Thor himself may seem a bit boring, but the villain Loki's personal charm is amazing.

In the Avengers plan, the villain is not valued.

Strictly speaking, these superhero movies are a bit similar to the level bosses in online games. The audience only cares about how to kill the boss. As for the background and story of the boss itself, not many people are paying attention to it.

Just like the copy game mode that has been developed in World of Warcraft, players only focus on how to fight the boss, what equipment will be lost, the story background, etc. Most people may not take a look at the dungeon after brushing more than a dozen times.

The villain of Marvel superhero movies is still stereotyped or even funny. Compared with other villains, Loki can be said to be the most charming villain in Marvel's first stage.

The audience will also enjoy watching the movies.

Similarly, Tom Hiddleston, who starred in Rocky, also signed a long contract with Marvel Entertainment.

This contract is not just a movie, but also a TV series.

For Tom Hiddleston, who has little name, a long appointment for Marvel Entertainment is a rare opportunity.

Relativity Entertainment has launched a large number of newcomers with limited price and appeal, and signed long-term contracts, which also saves a lot of money in the future.

Today's Hollywood stars are no longer as valuable as they were in the 1990s. This is undoubtedly a fact recognized by Hollywood, but this does not mean that some celebrities have less income than before.

There is also a consensus in Hollywood, that is, if you want to get a high salary, you can act in a sequel to a big-selling commercial film.

Although Marvel's films are nominally independent, many of them can be summarized into the scope of sequels. In fact, the previous sequels of Marvel superhero films were deeply troubled by actor pay.

The most typical one is "X-Men 3: A Battle Against the Way". The production cost of this film is as high as more than 200 million US dollars, and the main expense is the pay of the group actors. Just the pay, almost crushed the budget of the film.

The main reason is that the contracts of the main actors are signed one by one.

With the special nature of successful roles and the sequel movies, the starring actors dare to pay far higher than their own market price. If the production company wants to sequel the business, they can only accept high pay.

The market response of "Thor" is OK. Although it is not as exaggerated as "Iron Man", it is also a qualified popcorn movie.

In the first three days of the first week of the painting in North America, Thor, who was not very eye-catching and popular in Marvel comics, took away a box office of up to $69.09 million from North America.

Even though the reputation of the film is not very good, it still attracts a large number of fans.

Such a film without any celebrity actors has achieved such brilliant results in a short period of time, can be said to be a miracle in Hollywood.

The success of "Thor" not only injects a shot of heart-warming agent into the box office after the film is released, but also lays the foundation for next year's "Iron Man 2", "Captain America", and even "Avengers".

Driven by the theory of relativity and various technical and commercial interests, superhero movies have become the most perfect digital technology model, with different styles of screen wonders being staged one after another, as if leading the audience on a roller coaster and flying from one climax to another.

Will audiences get bored of superheroes? The answer is certain, just like they were tired of Western cowboys, singing and dancing stars, robots and aliens.

But this will be at least ten or twenty years later.

As a contemporary myth, as long as there is a benefit, the stories of superheroes will continue to be told until the entire society and culture are changing.

Therefore, it is the commercial interests that shape superheroes, and it is the audience that needs to give them the divine nature.

Whether Superman, Batman, Iron Man, Spider-Man, they are actually projections of the real world in another parallel universe.

In the future, the world of superheroes will become larger and more real, and may also be darker and more chaotic.

The second weekend in North America, one weekend before Thanksgiving, Walt Disney's rare super-large production has been released in recent years. The princess movie "The Magical Love" starring Amy Adams, a combination of animation and live-action filming, started painting in North America.

Amy Adams also became the oldest princess ever at Walt Disney.

Although the family-friendly princess movie is more suitable for the Thanksgiving atmosphere, "The Magic" seems to have been affected by Disney's poor situation in recent years, with a North American premiere weekend earning only $31.21 million.

"Thor" won the box office championship this week.

The box office trend of this superhero movie is relatively stable, with the box office falling less than 50% over the first weekend, and another $36.74 million was collected.

Ten days after its release, "Thor"'s box office in North America has reached 131.1 million US dollars, and it is not difficult for North America to exceed 100 million US dollars in the end.

Overseas also started painting this weekend, and ranked first in many countries and regions in Europe and Latin America, with overseas box office of US$123.41 million in the first week.

Accompanying the film's box office hit, there are various peripheral derivatives, from toys to comics, Relativity Entertainment's revenue is amazing.

Compared with feature films like "Sunshine Girl", there are so many products that can be operated in the surrounding areas of superhero movies.
Chapter completed!