Chapter 102: Two Hundred Cinemas
The door to a lounge in the theater opened, and many people walked out one after another. Miller, deputy director of the Los Angeles branch of Emperor Entertainment, and Brown, deputy director of the film selection department of Amg Theater, landed at the end.
The two obviously had something to say.
"How many screens have you given this movie?" Brown asked tentatively.
Miller shrugged: "If it weren't for the publicity, this bad movie wouldn't have entered the theater of Emperor Entertainment."
Brown agreed: "The film itself is very garbage, there is no doubt about it, but the promotional techniques they use are rare and the effect is very good. Even in our company, there are many people discussing the Blair Witch."
Miller turned to look at him and asked, "How many screens have you given?"
I'm a little worried, I don't give him more amg. If the box office of the film explodes, it will be a little trouble later.
The two companies did not conflict in this film, and Brown said directly: "Twenty theaters and twenty screens, but the theater locations are not good."
Miller smiled: "I'm just like you, because I've worked with Angel Pictures, and they're a little bit loud. I don't even want to give it to you." He suddenly asked: "Aren't you optimistic about their promotional effect? Why did you give such a little screen?"
Brown asked without answering, "Where are you, why?"
"No matter how powerful the publicity is, the quality of the film is not good, and there is a great possibility of failure." Miller was very serious: "How big was Batman and Robin two years ago? How bad was the box office?"
Brown smiled and said, "I think the same as you. Promotion is directly related to the box office, but good publicity may not necessarily bring good box office to a bad movie. The quality of this movie is really bad..."
If this film hadn't been very topical recently, it wouldn't have attracted people of their level to test the film.
When the two arrived at the entrance of the theater, Brown said: "The person who made this promotional plan is undoubtedly a genius, but he has serious lack of experience and ignores the key element of the quality of the film too much."
Miller nodded: "You are right. The promotion of this film is crazy. It is definitely not easy for those who come up with this solution. Unfortunately, he doesn't know enough about the film market."
Brown also said: "Stanley Kubrick's last work "The Eye Opening" was released on the same weekend. I want to leave more theaters and screens for Tom Cruise and Nicole Kidman. The couple is no worse than the witch."
"Well, although "The Eye Opening Ring" is a bit obscure, it is better than "The Witch Blair"." Miller said: "The Chris and his wife are very concerned."
Recently, Tom Cruise and Nicole Kidman's marriage seems to be on the red light, and the media is hyping it up wildly.
As for this equally topical "Blair the Witch", it has been given to theaters and screens for trial. If the trial effect is really as good as the publicity effect, the screening scale will be expanded by then. The company has played this routine countless times, which is not difficult at all.
In another rest room in the theater, Garcia, who had just finished the negotiations with representatives of several chain theater chains, met Ronan.
Ronan asked directly: "How will the test film work?"
Garcia shook her head slowly: "If possible, I really don't want to hold this test session."
"We don't have the capital to bargain with large theater companies now." Ronan did not want to hold a test session: "They only wanted to hold a test session before they considered introducing a theater, and we could only do it."
To put it bluntly, no one has the money in his hands, and how many commercial companies are not profit-oriented?
Garcia also said: "Fortunately, we have basically achieved our expected goals. Including the three major theater companies, we have won 100 screens from 100 theaters, but most of the theater locations are very average."
Ronan nodded with satisfaction: "This is already good. With the 100 independent theaters that have been working with Embassy Pictures for a long time, "The Witch Blair" can open paintings in 200 theaters on the first weekend."
If you remember correctly, the scale of this film in your previous life will definitely not exceed 50 books.
"Hope everything goes as smoothly as planned," Garcia said.
This video was purchased by Ronan Anderson, and he planned the promotional and marketing, and solved the promotional and distribution funds. If it was really successful, it would definitely eliminate the fluctuations caused by the acquisition of Embassy Pictures.
Even, establish great prestige in the company.
The successful film can also help the Embassy Film Industry complete a transformation.
In the past, Embassy Film has never done such a large-scale publicity and promotion.
Ronan reminded: "Say hello to the printing factory and FedEx in advance. If the box office of the film is really good, contact the theater immediately to prepare for copy delivery."
"Don't worry." Garcia was full of confidence: "The two sides have agreed, and I will confirm it again. As long as the funds are in place, they will start construction immediately."
Ronan pondered the schedule I had seen before and said: "The largest movies that were drawn on the same weekend are "The Eye Opening Ring" starring Tom Cruise and Nicole Kidman. However, the audience of this movie is completely different from "Blair the Witch" and will basically not affect us. Whether the promotion we invested heavily can be effective will be seen next weekend."
David Villa, who had been silent, interjected: "I think it will definitely succeed!"
As the head of publicity, he has first-hand data and is quite confident about it.
Ronan said again: "How are those people living in Africa?"
Garcia replied: "It's not bad, Africa has little expenses and good air. It is said that director Daniel McLeak organized them to shoot a documentary about African content."
Ronan thought for a while and said, "When the film is released three to four weeks after it is released, we need them to take on all the attention of the media."
During the film's popularity, he, the actual planner, would never appear in front of the media, and the Embassy Film Company should also keep a low profile.
Just let the director and the starring actors go out.
Ronan saw that it was not too late and said, "Let's just stop here today. If the painting results are good next weekend, I will ask everyone in the company to watch "The Great Eye Opening Ring". It is said that you can see the fruit body of Mrs. Cruise."
Just like all the more literary and artistic actresses, Nicole Kidman has too many characters on a large scale.
No nude and no art.
Having said that, "The Eye Opening Ring" has caused many rumors, such as Tom Cruise and Nicole Kidman divorced because of this, such as Nicole Kidman filming the fantasy scene, such as Nicole Kidman's uterus damage caused by the fake scene, and Nicole Kidman was unable to get pregnant because of the fake scene...
The deepest impression this film left on Ronan was Nicole Kidman, an Australian actress with a really good figure.
It seems that this stage is also the peak of Nicole Kidman's appearance and figure.
As the test film ended, 100 trial theaters were obtained from several chain theater companies, and the pre-screening promotion and distribution of "The Witch Blair" also entered the final sprint stage.
Two hundred copies were quickly shipped in place, and the list and address of the theaters were also on the movie website. The propaganda offensive never stopped, and the copying of the virus was always circulating in society. More and more people were discussing college students and the witch Blair.
Chapter completed!