When it comes to beverage factories, it seems that you will think of Coca-Cola's Coke.

However, what Doug is looking forward to is not just the product Cola itself, but the subsequent industrial system and marketing system.

Is Coca-Cola itself delicious?

Everyone has their own opinions.

In Doug's opinion, the taste of Coke itself is just average.

Even in the original formula, two strong addictive ingredients are used.

However, with the gradual improvement of laws and regulations, these two components were cancelled.

In Doug's view, the most worthy part of Coca-Cola is not the taste of its beverage, but its processing system and marketing system.

First of all, although the shelf life of beverages is long, it is too heavy and is not suitable for ultra-long-distance transportation.

If the distance is too far, the transportation cost can even reach several times the cost of the beverage itself.

In this case, beverages need to set up factories nearby when facing the consumption place.

In the early stages of development, Coca-Cola did not have much capital.

There is only one factory that truly belongs to Coca-Cola. In this case, what is the best way to sell your own Coke to more places?

That's right!

Just go find an OEM factory.

However, how to find an OEM factory is another problem.

If you recklessly find a factory to manufacture it, then after obtaining the formula and production process, such a factory can produce it for you today, and tomorrow you can also produce it for others, or even use your formula and production process to start your own business.

Therefore, how to authorize OEM is something worth thinking about.

The Coca-Cola method is very exquisite. The exquisite thing is that first of all, if you want to join the Coca-Cola OEM system and become a Coca-Cola OEM factory, you must pay a considerable deposit.

This margin can be used as a loan without interest, and it is also a proof of the financial strength of the OEM party.

If you can take out so much money as a deposit, you will most likely not just stop doing it just because you encounter any problems.

The second point in addition is that the complete set of production equipment and production processes must be accepted by Coca-Cola Company.

This ensures that the products produced by this OEM factory have a unified taste with the products produced by other factories.

It won't taste like this because it is produced by this factory, and it won't taste like this because it is produced by that factory.

At the same time, it also avoids the difficulties encountered by OEM due to its own management problems.

The third point is to keep the formula confidential and distribute the raw pulp to the OEM factory.

In fact, in Doug's opinion, this is only useful.

In the era when the beverage industry was not yet developed, it may have a certain effect.

However, the beverage industry has really developed and has no effect after having a large number of professional practitioners.

Just like when any industry develops to a stage, it will have high-skilled talents.

At that time, the people in the beverage industry who were in charge of testing formulas could analyze almost all ingredients completely through their taste buds by just taking a sip of the finished beverage.

Of course, the accurate dosage may also require professional instruments to test.

In other words, no matter how confidential the formula is, it actually does not have the effect of confidentiality.

However, one advantage of this process is that.

The OEM factory is stuck by the main factory because of the raw materials, and will not ignore the orders of the assembly factory.

It is precisely this system that has strict control over OEM factories that enables Coca-Cola to sell Coke all over the United States, and then with the rise of the United States in the world, it has become an endorsement product of modern American culture.

Of course, having an excellent production system is not enough, and people need to know when the product is manufactured.

Products like beverages are greatly affected by advertising.

Unless a drink itself represents a lot of attention, the number of times a drink is purchased is proportional to the number of times it promotes.

However, there is no need to worry too much about publicity. After all, the American newspaper group controlled by Doug can interfere with the universal suffrage in the United States to some extent.

Isn’t it easy to promote a drink?

The most critical point is that beverages can invade ordinary people's lives.

Business seems to be profitable, but in fact it does control the behaviors that some people do at a certain time.

For example, Monopoly takes up some of the entertainment time for people. The more people there are, the more time they spend playing Monopoly, the more money they make.

For example, the New Haven Times takes up a portion of the reading time. The more this part is, the longer it is used to read newspapers and spread it again, the greater the influence of the newspapers and the more money it makes.

Like these examples, drinks also take up some people's living time. When these people feel that such things are indispensable in their lives, they will be successful so well.

"Your beverage industry, Clayton Investment Bank, is interested in investing. However, if you want to get a specific investment amount, you need a more complete plan.

In this planning project, I need to see how you set up a production process, how you conduct advertising and marketing, and... hand me the sample of the last drink and let me determine its taste."

"Yes, thank you, thank you." The twenty-nine-year-old young man was very grateful.

"By the way, what's your name?"

"My name is John."

"What John?"

"John Pemberton."

"You have been a soldier, too?"

"No, no. But I graduated from West Point." John Pemberton denied it first, and then added.

"Come on, John. You still have great potential."

"Yes! Sir!"

John Pemberton, who graduated from West Point Military Academy, was taken to another room by his secretary and signed a letter of intent for investment.

That investment letter of intent not only has a general investment grade and amount, but also requires the investee.

First of all, the complete investment plan white paper must be completed within one month.

If it is not completed, the letter of intent will be invalidated.

In addition, Clayton Investment Bank has the right to carry out various activities including but not limited to Clayton Investment Bank's own business operations for the business ideas that they want to do in the letter of intent.

This clause seems harsh enough, but it is impossible for Doug to do anything about it.

If there is no mandatory time requirement, no one will know when a plan will be truly implemented.

There are not many people in this world who have execution ability as imagined.

Most people, even if the owner has a very complete plan, will continue to delay due to various factors.

This procrastination is a terminal illness.

Many people have had ambitions since they were young.

However, until they were old and old enough to be buried, they still did not do what they wanted to do.

Most people in this world have procrastination.

Therefore, limiting time is the best way.

Perhaps, some people will think that doing things well within a limited time is always worse than doing things when you have enough time.

However, when they said this, they forgot something.

That is, most of the time, once you have enough time, you will never finish this matter.

After all, there is still a lot of time. If you don’t do it today, won’t you do it tomorrow, right?

When John first started, he had objections to this clause, but after explanation, he accepted it.

For most people in this world, they only have pressure and motivation.

Doug received several more entrepreneurs who came to seek investment, but among these entrepreneurs, there was no one who wanted to do reliable things anymore.

In a better way, these people live in the American dream.

To put it in a relatively unpleasant way, it means living in a dream.

Why does the American Dream sound good?

Because the American authorities use this kind of rhetoric to fool ordinary American citizens.

Whether it is going to the west to hunt for gold or to grazing in the central region, no matter how good it is, the core is to follow the government's requirements and do what the government wants you to do.

As for whether this matter is really good to you, it may not be really good.

Why do you say so?

Because, although everyone wants to have a beginning and an end in the implementation of a policy, there are very few policies that have a beginning and an end in reality.

Therefore, in the end, when it's time to give up, you will definitely be given up.

For the government, it has just given up a policy.
To be continued...