To be fair, on the Internet in later generations, especially in Huang Yiyun's music, he was a bit too hard to praise Miyuki Nakajima's compositional skills.

Gu Ao also admitted that monopolizing the cover of this female original song will have a very significant commercial value. Otherwise, he would not decisively spend 100 million yen to buy it first while the other party’s premium is not worthwhile.

However, "Miyuki Nakajima supports half of the Hong Kong music scene alone" is still a bit exaggerated.

Historically, the creators who wrote and rearranged lyrics during the cover process in the Xiangjiang entertainment industry did not contribute less than the original songwriter.

A considerable number of Miyuki Nakajima were covered, and the original Japanese work was not very popular, but after reading it, it became popular in the Chinese music scene. This is mainly due to the fact that the lyrics of Japanese songs are indeed rumored and not easy to sing the artistic conception.

Regarding the issue of bad lyrics in Japanese songs, domestic musicians represented by short and tightness in later generations have also criticized them many times.

Including his talk show "Xiaoshu" to the end, he invited Japanese director Shunji Iwai to interview him the next time and asked about his shortcomings in the lyrics of Japanese songs.

Shunji Iwai talked about his feelings in life at that time: Once, he was asked by his colleagues, "Don't you like the song yyy very much? So, have you encountered the stories that happened in the lyrics in your life?"

But his first reaction was that he could not answer. He subconsciously hummed the song slowly and carefully read the lyrics of the two lines before he realized what the lyrics were talking about.

In other words, a considerable number of Japanese people only have the meaning of lyrics when listening to music. Japanese syllables are too low and too chaotic, so they can only hum like the other generals.

Specifically at this moment, Gu Ao chose Li Keqin to write the lyrics and Zhou Huimin covered the song "Favorites" of Mixueyuan in Nakajima. This is the case. When you really look at the original lyrics in Japanese, not only can you get enough of a sentence with three sings, but it is also very thin and has no artistic conception.

(Of course the song is definitely good. I personally think the arrangement is not as good as the re-editor of Hong Kong and Taiwan, but it is not a technical problem, but the rhythm of the Japanese lyrics has dragged down the drum beats. It is okay to sing passionate fast songs in Japanese, but the lyrics of Japanese lyric slow songs are really tormenting.)

This time, if a novice who had not had a deep understanding of the pros and cons of the Internet in his previous life, and went over and became a copywriter, then of course there is a great probability that he would not be able to see through the true mystery here, and was interfered with by the comments on Huang Yiyun in later generations and bet on the wrong treasure, so that he could not copy it properly, and there is a certain probability that he would fail.

But who is Gu Ao? He was a member of the circle who had been working hard for several years in his previous life. He had never eaten pork and had seen pigs running. He knew exactly how to avoid those flashy boasts and hit the origin of things directly, so he naturally had a much greater success rate of packaging and praising Zhou Huimin.

Gu Ao knew very well that although the Internet in later generations made it much more convenient to retrieve information, it also created the disadvantage of "information cocoon effect" to a certain extent.

What is "information cocoon"? It means "in the non-Internet era, extremely withdrawn and niche hobbies who had to socialize with mainstream value society and adapt to mainstream society can easily find their common hobbies and opinions on the Internet."

This matter cannot be said to be completely bad, after all, niche values ​​should be respected, and diversity of personality is also beneficial.

But the result of "as long as you are home-home enough, you no longer need to adapt to mainstream society and don't care about being disconnected from society", which also needs to be taken seriously.

To give a simple example, there are 20 million posts on Baidu. No matter how niche the hobby words or how obscene the artist or the game you spend, you can find this one after you can.

And when I entered the bar, I saw all the enthusiasts who talked about this artist/hobby/game good things. I gave you the illusion that "this thing is indeed loved by everyone."

What’s more serious than Duniang Tieba is cloud music.

If you click on any song that is so niche that no one listens, the comments inside are all liked and praised (after all, people who don’t like to listen can’t find it here), and even rise to the level of similarities and differences.

You can see "Our xxx is different from those charming young actors" in the cloud song comments of A Xiaofeng; you can also see the same comments in the circle of B Xiaofeng. In the end, who is the "ordinary young actor who is despised by the public" seems to be incomprehensible, and no one will claim it. Only see the fans of specific young actors scolding ordinary young actors. (In the post bar of a specific online article, you can also see fans of specific young actors scolding ordinary young actors. In the end, there is no ordinary young actor in the world, and no one claims it.)

Of course, just like many social paradigms of aggressive expansion, they rely on simply dividing the crowd into "we and them" and creating conflicts to enhance the cohesion and spreading faith within the crowd. For example, heresy discrimination, racial discrimination, regional discrimination... Cloud Music uses it to resist social coercion and fights against the market encroachment of social giants. This is no problem in itself, and it also gives niches a safe haven for freedom. This is a good thing. There is no other way to fight a path.

But as a niche, what you need to be vigilant at all times is "I know I am always a niche", and you will not have hallucinations or floating around after staying in the cocoon for a long time, and mistakenly think that "I am already mainstream."

The correct way to open the Internet cocoon is to enjoy your fellow fans, always stay awake, not floating, and know that you are still a niche.

Only such people can enjoy the convenient life brought by the Internet without falling into cognitive traps, resulting in disconnection from society and decline in collaborative emotional intelligence.

...

The explanation was a bit in-depth, and this understanding was not suitable for showing off by other comrades around Gu Ao, so it could only be done in his own mind.

Who made no one in this world know what the Internet is? How can we talk about "understanding the real big data, understanding the real world, and not being bound by cocoons."

Therefore, Gu Ao escaped several sinister pits, but no one could see his achievements. Even after he succeeded in the future, he had nowhere to tell the awesomeness of his mind. He could only endure being regarded as a person who was regarded as a "Gu Ao is really a lucky general. Once again, he was lucky and even randomly hit so successfully. Who would win the favor?"

In fact, no random collision is achieved, but it is obtained by saving oneself every day and being vigilant every night.

After the two-day competition, Zhou Huimin and Li Keqin won the first place in the Nan female singer talent show respectively. Judging from the call from the audience feedback from TVB TV, the response was also very good.

More than 60% of enthusiastic callers even asked the question of "when will the record be released" by these two singers, which really made the TV station's call statistics department envious. This ratio is much better than the music scene in Xiangjiang in the past two years.

Audiences who are willing to call TV stations are generally more passionate, so the proportion of them who buy records and pay for idol chasing is definitely much higher than the proportion of the entire audience. However, in previous years, only 30% to 40% of callers would care about records.

Tiankun Music's official information release channel immediately responded to the time and promoted a wave of advertisements, indicating that this wave of new talent singers and the old singer Zhang Xueyou who debuted last year will each release their first album records during the summer season.

Of course, Tiankun’s current three singers still have to be slightly staggered, which is also to make sales rankings so that their family members will not be able to make ends meet with the Dragon King Temple. These are the details of the record company’s release, and Yang Shoucheng will plan it, so Gu Ao doesn’t have to worry about it.

According to the plan, Zhang Xueyou will release his second album in July, which is also the first CD after Tiankun Music’s own CD factory was put into production. Zhou Huimin and Li Keqin released records in mid-August and the end of the month respectively.

At the same time, in fact, Tiankun Music has already been decided, and they have made some tricks before Zhou Huimin and Li Keqin won the talent show, they had already recorded many similar "b-sided songs" and could be filled at any time.

After the results of the competition come out, just focus on recording a few main songs based on the audience's response and shoot a promotional MV to release the record, so the production schedule can be suppressed so quickly.

Of course, external publicity must be about how hard the producers of Tiankun Music and the new artists work hard, recording them all night long, and repaying the enthusiasm of the fans."

Anyone can do "working-oriented character" and performing a bitter scene. This cannot be blamed on anyone, who makes fans take this trick.

...

One week after the game, Tiankun Music was located in the production center near Hung Hom, Xiangjiang.

The boss behind the scenes Gu Ao came to the scene to observe because today we will shoot the first batch of mvs produced by Tiankun Music, which is also the first batch of mvs in the pop music industry in Xiangjiang.

Tiankun Music’s production center obviously took these issues into consideration when planning, so it chose an office building with a relatively high floor and converted from a factory building, and rented a whole floor. It not only planned a recording studio, but also a studio that other record companies did not have before.

It is difficult to verify the source of mv or "music video", but it is generally believed that the mtv music channel established in New York, USA at the end of 1982 announced the official birth of this category.

However, the early MV still remained in the "live version recording + stage drama plot" mode. It was not until February and March 1983 that Michael Jackson's two songs "beat-it" and "Beeley Jane" were specially produced by the production company, and MV was considered mature.

Today, the pop music scene in Hong Kong is still in its infancy, so things that have only appeared in the United States for two and a half years, so naturally they have not spread to the industry here. Moreover, there is no VCD technology yet, and things like MV cannot be recorded in CD records. They can only be put together as video tapes or sold directly on TV stations for free to the audience. Of course, those weak musicians in Hong Kong don’t think it’s worth it.

Currently in Asia, Japan started to release MVs for top singers in the second half of 1984, so it was not too late for Gu Ao to follow up.

His work made his artists feel that they really had to join the right boss and follow the courageous boss. No matter how much money it is, at least they will be much more awesome in personal development.
Chapter completed!