Chapter 31: Raising prices versus lowering prices(2/2)
extent.
But this price increase has become the trigger of the business war!
The next day, Lin Fu's products that overlapped with Guangshentang's, as well as the key Thousand Lian Snow Clam essential oil, were all reduced by 10%, and they also launched a mini package of Qian Lian Snow Clam essential oil and Qian Lian Snow Hame essential oil.
Three new products including jasmine scent, Qianlian snow clam essential oil and rose scent.
The most targeted among them is the mini version of Qianlian snow clam essential oil. The content of this product is only 30 grams, while Guangshentang’s Jingcheng Zhi Ginseng Medicinal Honey has a content of 50 grams. Therefore, the content of this product is 50 grams.
The price is unprecedentedly lower than that of Jingcheng Zhi Ginseng Medicinal Honey.
Customers also have a scale in their minds. At this time, everyone has a clear understanding that the products sold by Lin Fu and Lin Ji will be more expensive, but the quality is indeed much better than those sold by Guangshen Tang.
At this time, as soon as the mini version of Qianlian Snow Hali essential oil is launched, some customers will be surprised to find, hey, why is Linji's product cheaper than Guangshentang's? Naturally, they will selectively ignore the weight factor.
What's more important is that customers also find that the prices of the good things in their hearts are being reduced, while the cheap goods of Guangshentang are increasing in price. This often creates a contrast, and some of the previous products are also
Limited sales, hunger marketing, taking advantage of this opportunity to start selling goods, naturally triggered panic buying... Poor Guangshentang had worked so hard to lose money to grab the market, and it seemed to have encountered a big flood in an instant.
Same, being swept away in reverse, with panic and complaints everywhere.
The market here has begun to shrink significantly, but the raw materials imported by Guangshen Hall and the workers invited over there cannot stop work. They are still working overtime for production, which immediately creates a large backlog of products. Once the goods accumulate,
Slow sales are a sign of bankruptcy.
The shareholders of Guangshentang were like ants on a hot pot. After they gathered together to discuss countermeasures, some people immediately complained, saying that they said they could not raise the price that day, but they did so anyway. The situation changed greatly.
It's like this! Another person came out to retort, saying that the person opposite was extremely cunning. When he raised the price by 30% that day, he must have thought of this trick. Everyone was operating at a loss before, so there will definitely be a price increase.
One day, it’s waiting on the other side!
A group of people were noisy, but in the end they were reluctant to sell goods at a loss. After waiting for two days, the pressure of the piled goods was too great, so they could only act in a high-profile manner and announced that the goods would be reduced back to the original price.
However, the panic buying trend that Guangshentang expected did not appear. Because they had lowered prices, Lin Ji and Lin Fu's products also announced a 10% price reduction again! This successfully attacked Guangshentang's move of selling goods at a loss.
Saying that sales have slightly improved, but then selling after price reduction is a loss-making business, and you are cutting your own flesh with a knife!
Moreover, the behavior of Lin Ji and Lin Fu clearly told the boss of Guangshen Hall: I raised the price by 30% before, and I am waiting for today. If you have the ability to lower the price, I will also have the ability to follow suit. Even if the price is lowered, it will not be enough.
It means returning to the previous price. I still make money, but do you dare?
At this time, everyone in Guangshen Hall was so sick that they sought medical treatment. After a group of shareholders held a meeting, they actually thought of imitating the behavior of Lin Ji and others, raising prices instead of lowering prices! This move is really a dead end!
Lin Fu and Lin Ji dared to do this because they had a huge advantage in quality. Many customers still preferred quality. With these die-hard customers, as long as you don't play too outrageous or have better ones,
Even if the product replaces you, user loyalty is still very high.
Secondly, the premise for the price increase is that Lin Fu's has opened several beauty salons. The daily consumption of Lin Ji and Lin Fu's products here is very large. Coupled with the demand for stocking up, the loss after the price increase can be
The gap is plugged.
To put it bluntly, this price increase plan that goes against the current trend is definitely not something that can be done casually. It is the result of Lin Fengjin’s careful planning and calculation. What you Guangshentang did is just trying to do something wrong.
For dogs, as soon as they raised the price, the market shrank by 80% that day. The sales volume was so miserable that it can only be described as empty.
The price has been raised. If no one buys it, including the cost of paving, labor, and materials, the loss can be said to be even more every day! I took the abacus and carefully considered the number. Ouch, it makes my face hurt.
His flesh was trembling.
A group of shareholders sat there with sad faces. No one said a word, but the air was filled with the smell of "we all fly when disaster strikes", and people's hearts were floating.
"Stay calm, neutralize our offensive invisibly, and endure for several months before showing his fangs and making a successful attack." An old man sighed. "I have seen that Lin Yuanwai. He is chubby and smiles at everyone. He is so friendly.
I didn’t expect that this smiling tiger would be so cruel and ruthless!”
The muscles on another middle-aged man’s face twitched and jumped a few times:
"In this situation, we are already at the end of our rope, closing our eyes and waiting for death. If you ask me, we should just go all out and fight the Lin family to the death!"
"What you said is so easy. The fish is dead and the net is dead!" Another man with a loud voice stood up and said: "I don't think you know how you died. The unmarried wife of the young master of the Lin family is the daughter of Zuo Shilang of the Ministry of War. This Zuo Shilang's predecessor
This is the governor of Yedu, and the gangsters of Yedu used to make a living under him, and they didn't even dare to fart loudly!"
"Although it is said that people leave their posts, what they are talking about is abandoning their official posts. This leftist magistrate has been promoted step by step. How dare his former subordinates not betray his reputation? Take the official position? Hey, I might as well tell you that three days ago, Lin
Fu's Guanghan Pavilion received a group of guests, and among these guests was Princess Mingzhu! Hehe, hehe, if you want to die on your own, I won't fucking accompany you."
However, at this moment, someone suddenly came from outside and announced that it was Mr. Lin, the owner of the Lin's Warehouse, who was visiting.
The whole group was suddenly shocked and confused. In this turbulent time, this member of the Lin family came to the door. Could it be that he had the idea of devouring the whale? What would the smiling tiger do today?
However, the news brought by the smiling member Lin was something that these people did not expect. The Lin family offered 300,000 taels of silver to invest in Guangshen Hall, and they wanted 50% of the shares! If anyone wants to sell their shares,
They are all charged at this price.
To be honest, it would cost a lot for these people to set up Guangshentang. However, when it is about to go bankrupt, it is quite generous to use these 300,000 taels of silver to finance 50% of the shares, and it is also very generous.
Being willing to accept the rest of the shares is equivalent to the Lin family not doing anything right and leaving a way out for others. These people were originally going to unite to deal with the Lin family, but now they are forced to a dead end.
Chapter completed!