"Traveler Love in Time and Space" comes to an end.

Li Yi returned to the days of salted fish.

However, recently, another "big thing" has happened in the film industry.

That is the online cinema chain!

In fact, big online movies are not new to the present, but they have always been difficult to achieve anything great.

Although online movies are emerging one after another now, their influence is actually very limited.

If there is a chain of contempt in the film and television industry, then the first thing that is most famous should be theater movies!

Or in the eyes of many people, theater movies are real movies. As for online movies, many people often have a stereotyped impression, that is, shoddy production.

It is even no different from the "domestic horror movies" of that year.

Is it still a movie that is not released in a cinema or a movie that cannot be watched in a cinema?

Online movies can be said to be almost at the bottom of the contempt chain. Do you think of online dramas?

No, as the TV's turn-on rate becomes lower and lower, online dramas gradually begin to merge with TV dramas.

But strangely, online movies have always been in the stage of "small fights".

Some people once proposed whether supporting literary and artistic films can create an online literary and artistic cinema, but the results prove that literary and artistic film directors do not look down on the online movie channel at all.

Online cinemas were actually proposed very early, and some pretty good movies have indeed appeared, and the box office is quite high.

Although there is no way to compare with theater movies, the highest box office can reach 50 to 60 million.

This box office is really not low.

Get back to the point.

Online movies actually have nothing to do with top directors like Li Yi.

However, when people are in the world, there are always times when they are in control.

In fact, Li Yi doesn’t pay much attention to this kind of thing. After all, even Li Yi himself actually has a relatively stereotyped impression of online movies.

But this time, the 10th China Online Film Festival and the 10th Anniversary Celebration, I don’t know why, but I am highly valued by the above, but the embarrassing thing is that there are not many online movies that can really make a lot of moves.

Even the online movies with the highest box office are not attracting attention in theater movies or mainstream movie circles.

In many cases, it even gives people the feeling that online movies and real movies are all two circles.

For mainstream film and television stars, it is difficult for you to see them appear in online movies, let alone directors. Perhaps a big director may go to shoot TV series, but he will never shoot online movies.

Then after a brief analysis, we came to a conclusion that if we want to develop online cinemas and truly build up the quality and market of online movies, we must have mainstream directors and mainstream film and television stars participate in the performance to create a real online "big" movie!

But it is somewhat embarrassing that almost no mainstream film director is willing to try it.

In fact, it sounds normal. After all, for many mainstream directors, they do not lack drama filming, especially in this year, directors who can become theater movies, even if the box office is not good, they are still showing off their style.

Go and make an online movie?

The highest box office is only a little bit, the ceiling is there, and even if you succeed, you won’t gain much fame, but if you lose, it will be really embarrassing to my grandma’s house.

And this is also a kind of "self-destruction" behavior.

Therefore, the name of the Chinese Online Film Festival sounds extremely high-end, and it is also a grand ceremony with the national character.

In fact, there are many mainstream film industry people invited in the past, which are considered to be star-studded, but the embarrassing thing is that the works on display are unbearable to see.

Many people even went to support or watch the show.

After all, it is a semi-official movie festival, but here's the problem.

In fact, several major online film and television platforms have no time to expand online movies. After all, compared with the industry that is heavily asset-heavy in theaters, once the online cinema chain is built, they will benefit the most!

Then, Li Yi, a popular director who has never failed, naturally became the key to breaking the situation in their eyes.

But the question is, why did Li Yi demote himself?

He is not short of money.

In fact, when it comes to online cinemas, the potential should be very strong. After all, everything is possible on the Internet.

But the result is exactly the opposite, why?

"Why do you think? Logically speaking, the number of netizens is so large, and now Chinese people are gradually developing the habit of paying. However, online dramas and even animations are willing to spend money to watch theater movies on the Internet. A popular movie can also be sold at a high box office, but online movies are not good." Mu Qing asked in confusion.

"Not only that, the review of online movies is actually easier, but why are there no decent online movies appearing?" Tang Lu was also puzzled.

"This is very simple. Director Tang, you are also a director. If you make a movie and can go to theaters, would you be willing to go to the Internet first?" Chen Wen said with a smile.

"Is this...just that?" Tang Lu frowned.

"What about that?" Chen asked and spread his hands.

"Director Tang, tell me why you are not willing to shoot online movies. I think if you are willing to shoot, several film and television platforms will definitely give top-level resources. Even with the support of such top-level resources, the box office is really not lower than that of theater movies, but why are you unwilling?" Zhou Guo asked.

Tang Lu was silent.

Why not?

In fact, although Tang Lu is not a top director in the country, he is definitely a famous director in the mainstream film industry.

His movies are indeed released in theaters and the box office is generally not too high. Therefore, Zhou Guo said that if he is willing to make big online movies, then several major online film and television platforms will definitely give the greatest resource promotion.

In terms of box office, it may not be lower than theater movies.

This chapter is not over, please click on the next page to continue reading! However, Tang Lu also received an invitation, but he was unwilling to do so, and refused without even thinking about it.

Why?

This question made everyone in Li Yi’s circle confused.

"I think there are several reasons. First, the first impression that online movies give people is too deep-rooted, that is, they are not in the mainstream! They are not mainstream!" Chen Wen concluded.

"So, when Director Tang heard this, he refused immediately. He even felt that, just kidding, although he is not a top director, he will not have fallen to the point of making big online movies!"

Tang Lu nodded with a wry smile: "It's true!"

"Second, there is something strange. You can watch it. There are many bad movies in theaters, right? But even so, people are unwilling to shoot online movies, so I think this is not a matter of money. First of all, it is because the reputation is too bad, just like the domestic thriller movies back then. In fact, online movies now have accepted those domestic thrillers.

The review is more relaxed, and the result is that online movies, what is your first reaction when you hear them?

What kind of ghosts, gods, demons, etc. can almost be said to be flooded.

Occasionally, there are one or two movies that are pretty good, and it is difficult to splash any water.

Because the audience group of online movies has also been solidified."

“Third, the issue of return on investment.

Most of the people who are willing to invest in big online movies are not willing to invest too much because they cannot see the returns.

Even on film and television platforms, they will not be willing to invest too much.

These are what I thought of, Li Yi, what do you think?"

Chen Wen looked at Li Yi.

Li Yi smiled and said, "I have also paid attention recently. Have you noticed that movies without mainstream directors are in online cinemas, and they are also famous directors. Director Xu Ming was angry at the theaters, so he directly put the movies in online cinemas because he was angry at the theaters. But what was the result?

Their movies can't even beat those "short-made" online movies!

In fact, to put it bluntly, everyone has overlooked one point, that is, theater movies are born for theaters, and after they become "network big", the effect will naturally be reduced.

I wonder if you have noticed that when theater movies are converted to small screens, they always feel that the brightness is not enough. Especially night scenes, they are confused.

This is because when the theater movies are produced, all the parameters are to match the cinema environment. When the digital version and DVD version are released, due to the extremely different equipment of the LCD screen and the cinema, the dim picture becomes inevitable. For this reason, some playback software has also specially developed the "picture enhancement" function, which is just a matter of making up for the failure.

The dim picture is a common problem of transforming into small screens on the big screen. However, the "network" that is specially created for small screens will basically not have this concern, and this "common problem" will not appear. There is a saying: God closes a door and will inevitably open a window. This window in the film and television industry is a big online movie.

So, if you really want to shoot a big shot on the Internet, the problem is not that the mainstream directors are unwilling to end up, but that the mainstream directors make movies that may not necessarily adapt to online cinemas."

"It's true!" Everyone felt a sudden realization when they heard this.

"In fact, some movies are really suitable for small screen playback, such as the Shawshank Redemption I filmed back then. This movie is actually more suitable for online theaters! Because this movie is more suitable for one person to silently appreciate until he discovers the joys and sorrows of life.

I remember some netizens said that "Shawshank Redemption" is suitable for playing on TV, and then the family sat around the fire, saw Andy's escape passage, and saw Andy and Reed basking in the sun by the sea. Freedom is just like this, and life is just like this. Grab the people around you and have hope!"

"We cannot help but admit that some movies are not suitable for theaters, and some movies are suitable for online movie screenings. Therefore, I think that the organizing committee of the China Online Film Festival and the directors in the mainstream film industry want to promote and expand online movies, it may not be a good idea." Li Yi said.

"Actually, there is another point, that is, after so many years of online movies, the audience group has actually been relatively solidified. Many viewers who like to go to the cinema to watch movies usually don't watch big online movies. Even if they use computers and mobile phones to watch movies, they will watch those theater movies."

"Then you are ready to refuse this time?" Tang Lu asked.

Everyone looked at Li Yi.

Li Yi touched his nose. This time, he could be said to have received several invitations from people, including the heads of several video platforms, and even the organizing committee of the China Online Film Festival, the official heads, etc.

Li Yi can be said to be too representative.

"I'm thinking too! In fact, to put it bluntly, online movies, in the past, can actually be said to be TV movies. Everyone should understand this, right?" Li Yi said with a smile.

"TV movie? I remember it seems like you've filmed "Lilac Flower" before?" Chen Wen said as he looked at Mu Qing.

Who doesn’t know that Li Yi and Mu Qing really met because of the TV and movies.

Li Yi nodded.
To be continued...