Fortunately, Director Wang and his wife made all the money they made from the few business deals that Director Wang secretly asked Li Youfu to do.

That money is nothing to a factory, but in the hands of a family, it is a huge sum of money, so Director Wang is actually quite satisfied.

It is precisely because of this that Director Wang is more enthusiastic about Cao Zhiqiang's film crew and almost responds to every request.

There is no way, the handle is in human hands.

Director Wang originally thought that after the filming of the movie was completed, Cao Zhiqiang would follow him back.

But he never expected that Cao Zhiqiang would not go back with him, but would come to see him again, still wanting to discuss the so-called business cooperation.

"Business cooperation?" Factory Director Wang frowned, "What kind of business cooperation?"

"Open a brand store." Cao Zhiqiang said.

"Brand store?" Director Wang was stunned, "What do you mean?"

Cao Zhiqiang said with a smile: "The so-called brand stores are to set up sales departments, or stores, in many places.

Then, these stores have uniform signage, uniform decoration, uniform clothing and uniform service quality of waiters.

Anyway, it must look high-end, grand, and upscale, and it must give people the feeling that everything inside is a luxury item.

Because the signboard and decoration style are the same, and they only sell products of one brand and not other brands, they are also called brand stores.

For example, you only sell one brand of clothes, one brand of shoes, one brand of jewelry, etc. Anyway, all the products in the store are of the same brand and have the same name as the store sign.

The product itself is not important, what is important is the brand itself!

We don’t just sell products, we actually sell brands!

Specifically, we need to first establish a clothing company, and then use this clothing company to establish and build a brand.

For the time being, I decided to name this brand "Rain of Love", which can be used to borrow the inspiration from the movie I shot.

The Rain Love brand does not produce its own clothing for the time being, but only designs clothing, and then sends the designs to other clothing factories, where they place orders.

For example, you can place a partial clothing order with your wife's fourth cotton spinning factory and ask them to produce clothing for us and put our brand on it.

As for us, we purchase these clothes and sell them in our own stores.

In other words, although we are a clothing company in name, we do not produce our own clothing for the time being. We are only responsible for design and sales.

The design part is that we design the clothing style and let other manufacturers produce it for us.

Sales are the top priority, which is what I call the problem of brand stores.

Brand stores actually mean buying or renting stores one by one in the city center, and then decorating them in a unified style, with the same signboard.

The signboard of this store is tentatively "Yuzhilian", and the products sold there are only "Yuzhilian" brand products, which can include ready-made clothes, shoes, hats, scarves and other clothing-related products.

This kind of store with a unified sign and style should not only be found in one city, but should also be exactly the same in other cities.

For example, there should be a store in Beijing, as well as in places like Jinling, Shanghai, Guangzhou, and Shenzhen. They should all have the same signboard, uniform decoration, and sell the same kind of products.

At the beginning, we don’t need to be so anxious. Now the two cities of Beijing and Jinling City are linked.

Then, in this "Rain Love" clothing company, your Yuhong Machinery Factory holds 51% of the shares, and I personally hold 49% of the shares.

In this way, this Yuzhilian Clothing Company can also be regarded as a subsidiary company of your Yuhong Machinery Factory."

"Wait a minute!" Director Wang frowned.

"Our Yuhong Machinery Factory is under the administration of the Machinery Industry Bureau, and the garment factory is under the administration of the Light Industry Bureau. The management departments are all different. How can we set up a garment factory? This is simply not feasible.

I have never heard of a machinery factory setting up a subordinate garment factory. This is absolutely not possible."

Cao Zhiqiang was stunned for a moment, and then said: "That doesn't matter, the clothing factory can't do it, then we can set up a, um, department store, that's okay, right?

Don't say it can't be done. When I was at Hongguang Machinery Factory, I established a subsidiary Hongguang Department Store in the name of Hongguang Machinery Factory. We can do it, don't say you can't do it here."

Factory Director Wang nodded: "For a department store, this is no problem. But if it doesn't work, we can also do it in the name of the factory's sales department. It's not a problem.

But I'm curious, why should we, Yuhong Machinery Factory, set up a brand store like this?

Isn’t this completely inappropriate?”

Cao Zhiqiang shook his head: "Whether we are talking to each other is secondary, it is not important at all. The key is that this store can make money."

After a brief pause, Cao Zhiqiang continued: "Let me put it this way, if this joint venture department store is regarded as a subsidiary of your factory, then it can naturally use the train transportation quota of your Yuhong Machinery Factory to transport its own products.

The goods should be transported to the locations of other brother units, such as the Hongguang Machinery Factory in the capital, do you understand now?"
Chapter completed!