338 If you don’t give enough benefits, who will do it with you?(2/2)
After a brief pause, Cao Zhiqiang asked about the recent sales of "Journey to the Rivers and Lakes" and the sales of the single "Red Flag Flying".
Hearing this question, Chen Jiabang seemed to have been prepared for it, and took the initiative to say: "President, I have been keeping an eye on the sales of the two products you mentioned.
"Red Flag Fluttering" has just been put on sale today, and the situation in various aspects is still unclear. However, judging from the observations of our observers and the feedback from Manager Li Youfu and Li in the field, the sales volume should not be bad.
Anyway, at the major Xinhua bookstores in Beijing, the tapes were sold out as soon as they came out, and there were once again queues to buy them.
However, since we sent a large number of audio tapes to individual vendors for sale in advance, there were many sales points, and the stocks were sufficient, so the sales at Xinhua Bookstore were not as popular as when "Journey to the Rivers and Lakes" was originally released.
Most of the people who queued up to go to Xinhua Bookstore to buy books were parents who bought book tickets.
The main reason is that there is no discount on audio tapes at Xinhua Bookstore, while the audio tapes at individual vendors are cheaper, at most 50 cents per tape.
Although we have agreed before that we will have unified pricing, self-employed individuals simply do not abide by the rules in order to make more money."
Having said this, Chen Jiabang paused and then said: "President, I think the root cause is the wholesale price. Our wholesale price with those vendors is too low.
If we sell to those vendors according to the set price, or if we sell it to the vendors for only 50 cents cheaper than the set price, they will not blatantly lower the price.
But the wholesale price you gave them is one yuan cheaper than the list price, which is an exaggeration.
As long as those vendors can make money, even if they can only transfer 50 cents, they are willing to sell, which seriously disrupts the market.
The first batch of goods has been delivered, so there is nothing we can do. If we give the second batch to those vendors, will the wholesale price be raised?"
Cao Zhiqiang thought for a while, then shook his head: "Don't mention it, if those self-employed vendors come to purchase goods again, we will still give them the previous wholesale price."
Speaking of this, Cao Zhiqiang smiled: "They are willing to sell at a reduced price, that's fine, and it's better.
Anyway, even if they lower their prices, we will give them the wholesale price, and our profits are already very high.
You know, the cost of a tape is only RMB 3, and the price is RMB 5.
Among them, the wholesale price we gave Xinhua Bookstore was 2.5 yuan, which equals that we only earned 1.20 cents from Xinhua Bookstore for a tape.
But the wholesale price we give to those vendors is four yuan a tape, which means that we earn them two yuan and seventy cents for one tape, which is one yuan and a half higher than the profit from selling it to Xinhua Bookstore!
Xinhua Bookstore is a state-owned unit. Currently, it is impossible to sell at reduced prices, but vendors can.
So you see, no matter how much Xinhua Bookstore sells, the profit we make is only that much.
But if the hawker sells more, we earn more.
Why do we let vendors sell our tapes?
Of course you have to give enough benefits.
If you don't give me enough benefits, who will do it with you?
If you only offer a profit of 50 cents per tape, they may not be interested and they may not believe you.
But if the profit margin is only one yuan, and they have enough profits, in order to make more money, they will try their best to find ways to sell more goods.
For example, Xinhua Bookstore does not dare to sell at reduced prices, but they do.
For the same genuine goods, you may sell them cheaply, but they may sell them expensively. Of course, the people vote with their feet.
Furthermore, most of those vendors are not ordinary vendors. They are contract workers who have signed a contract with us and are considered part of us.
Only by letting them make money can they have more confidence in us, have more centripetal force, and trust us more.
Their stalls are fixed stalls. Once their stalls have gained a certain reputation and there are enough repeat customers, then when the newsstands we commissioned from our Hongguang Machinery Factory are finished, we can send them to them and build them into fixed stalls.
Newsstand, thus forming our own sales channel.
You see, allowing vendors to make more money not only speeds up sales, but also allows us to make more money.
We can also let these vendors taste the sweetness of cooperating with us, know our sincerity, and be willing to continue to cooperate with us and become the guinea pigs of our newsstands, no, terminal salespersons.
So this is a good thing that kills two birds with one stone.”
Chen Jiabang nodded: "What does the president mean, that we should give more support to these vendors?"
"That's right." Cao Zhiqiang nodded.
"If that's the case, why don't we lower the wholesale price again?" Chen Jiabang said.
"No, not yet." Cao Zhiqiang shook his head.
“Leaving aside the fact that lowering wholesale prices will reduce our profits.
Let’s just talk about Xinhua Bookstore. We still need to focus on their attitude at the moment and see what they mean about our own establishment of a vendor consortium.
If Xinhua Bookstore doesn't object and doesn't care about the street stall consortium and newsstand chain business we have established, it won't be too late for us to secretly lower prices and increase support for those vendors in the future.
Now, everything is business as usual.
Anyway, as long as the goods can be sold and they make money, they don’t care if the wholesale price is high.”
"Understood." Chen Jiabang nodded, "I will pay close attention to this information, don't worry."
"Yeah." Cao Zhiqiang smiled, "I can rest assured that Old Chen will do the work!"
"Next is the issuance situation of Jianghuxing." Chen Jiabang looked at the small book in his hand, "At present, the issuance situation of Jianghuxing has stabilized and is no longer as big as in the past. However, the circulation volume has also increased.
Very scary.
According to our current summary, the total sales volume of this set of books has exceeded 1.8 million units, which is simply unprecedented.
I mean, at least in such a short period of time, the sales can exceed 1.8 million units, which is really unprecedented."
Upon hearing this, Cao Zhiqiang curled his lips and thought to himself that this was nothing.
Think back to the time when the studio with the pen name "Xue Mili" created more than a hundred best-selling books in China by a certain woman and a certain man in a short period of time, at the end of the 1980s.
For example, the famous phenomenon-level novel "Female Housekeeper" has sold 2.2 million copies in less than three months, which is not a great profit.
In comparison, my 1.8 million sets are nothing.
You know, when "The Female Leader" was released, it was already 1987, when a hundred flowers were blooming.
As for my own set of "Jiang Hu Xing", it was in the early 1980s during the ban on martial arts. When there were almost no competing works around, I published this set in an almost obvious way. It is a collection of poems in name, and the collection of poems is a collection of martial arts.
For novels, the sales volume is really just a small amount.
If there is no suppression in the later period, Cao Zhiqiang estimates that this set of books will sell at least three million copies.
Chapter completed!