Relatively speaking, Xinhua Bookstore is much more shameless. Generally pirated books are not allowed to be sold on the shelves, so the price is naturally much higher.

As for convenience, it is because the location of Xinhua Bookstore has been decided in advance and is not determined based on actual development.

Some newly built primary schools, middle schools and universities are often far away from Xinhua Bookstore. At this time, booksellers who can set up stalls in front of the schools will naturally be loved and welcomed by everyone.

There are also some communities where intellectuals gather, and these people have a relatively high demand for books, but Xinhua Bookstore may not be located in these places, so the book sellers who set up stalls also bring convenience to these people.

The books sold by individual booksellers are cheap and convenient, so in terms of overall sales, they have already surpassed the sales of Xinhua Bookstore.

There is no way, this is the power of the market!

However, there are also many hidden dangers for individual vendors.

The biggest problem is that individual vendors do not have a fixed sales place, and naturally there is no after-sales service. This is a place that everyone does not trust.

So for now, self-employed people like book dealers are relatively better off. After all, books are a product that doesn’t have high after-sales requirements.

However, those selling clothing, food, and electronic products have a lot of scams.

During this period, foreign garbage was popular in China.

Many second-hand clothes that people in Europe, America and Japan do not want are basically shipped to China as rubbish. They then wash and dry the rubbish that no one knows who has worn it or what germs and bacteria they have, and then sell it at a high price.

sold.

This is where many of the so-called imported clothes sold at street stalls come from.

It is conceivable that if something happens to these things after you buy them, such as quality problems, you will have no one to turn to.

So Cao Zhiqiang thought, since the field of newsstands is still blank, why don't I start it myself?

In fact, Cao Zhiqiang does not need to pay a high price.

He only needs to give a contract to the vast number of individual book sellers like he did with Li Youfu, and turn these individual booksellers into contractors of Hongguang Publishing House.

In this era, contract workers are actually temporary workers, even if they are not paid.

However, with the title of contract workers, these people are no longer self-employed and can be counted as employees of the publishing house or affiliated units.

At that time, we only need to negotiate with these book dealers about the share of the revenue, and then provide these book dealers with a fixed marketing venue, such as setting up some newsstands, and then establish some rules and regulations to achieve unified names, unified uniforms, and unified management.

In this case, these people can enjoy the high salary income of self-employed people, and at the same time, like state-owned enterprise employees, they can enjoy various benefits that only state-owned enterprise employees can enjoy without being looked down upon by others, and they do not have to worry about being blackmailed.

If you have nothing to do, organize a large-scale event, such as booking a venue, doing team building, etc., and the centripetal force and cohesion will be there all at once.

It can be said that Cao Zhiqiang only needs to let his publishing house provide a batch of so-called "employment contracts" that can be changed at any time, and provide some negligible guarantees, so that he can recruit a large number of self-employed people for his own use.

At that time, your own publishing house will be able to share the profits equally with those others, and it will also be able to build its own sales network and build its own marketing platform.

Think about it, as long as you can do this, those self-employed people who join can make a lot of money, let alone use this own sales platform to sell their own books, audio and video products.

No, this is not just a matter of selling audio and video products, this book is a closed logistics platform!

It's hard to tell now, but as long as we wait until 1984 and the craze for business among the people begins, our nationwide bookstore chain network that only sells books, audio and video products can be transformed into convenience store chain groups at any time.

When the time comes, it will be easy to open several large supermarkets.

Damn, it was indeed the early 1980s when opportunities abounded.

By accident, another big business opportunity was discovered.

Compared with this national sales network platform, it is trivial to spend a little money to build a bluffing, no, welfare-based medical clinic and benefit your family by the way!

Think about it, as long as those book dealers in the capital are recruited and turned into employees of state-owned enterprises, and they can enjoy formal medical reimbursement in their own medical clinics, even if they can only treat a minor illness or pain, at most they can get a sling bottle, then

This is also an incredible progress.

At that time, every vendor owner, no, the owner of a bookstore, or the manager of a certain distribution store of a certain publishing house, can print business cards in a formal manner.
Chapter completed!